Print on demand or personalised print services are creating waves in the fashion and other retail industries. There are small time players nowadays competing with high street retailers. Being an online business mechanism has also made it more popular. This is because there are many customers doing their shopping online and getting clothing tailor made with their own designs.
As a business, this option is becoming very popular mainly because it doesn’t keep a hold on your cash that you can invest elsewhere. Since you print only what is required, it does not eat in to your limited stocks. Print on demand is a service that goes beyond traditional wholesale printing processes. It focuses on printing what you need only when you need them. So if you are thinking of getting in to the business of t shirt printing or printing on clothing, here are some benefits you can look forward to.
Budget friendly: most small businesses suffer from cash flow issues. And if you invest a lot on a bulk of printed items, chances are you might not sell all of them or you could have cash tied up for other necessary functions such as marketing and promotions. But when it comes to print on demand you will pay for the print services with the customers’ money, which means you will not be eating in to your budget. Since clothing and other merchandise are printed as and when required it frees up cash that is otherwise held in stocks.
Product options: there are numerous items to print on, from phone cases to pillows and even bags. So the options seem to keep growing. This creates new business avenues and allows you to be creative in multiple spears.
Technology helps: when it comes to the clothing industry, digital printing has opened up new avenues. The technologies are still growing but with what we have now the options and possibilities are endless. With superior print quality, this method allows customers to print really detailed and intricate artwork directly on to garments. The direct to garment method which does not require any screens to be made allows for high quality prints to be made which are long lasting.
The print on demand business model is providing many opportunities for artists, bloggers or even non for profits to make their mark. Since there is little start up fees involved, if you have a creative spark and the energy to go the distance, it can really help you create a brand of your own. This has not only created a new business model, it has also provided avenue for creative’s to thrive in.