Both Google and Overture have
pay-per-click (PPC) programs which allow you to choose
keywords to target, select a URL (or URLs) to direct
visitors to, and submit customized titles and
descriptions for each keyword to appear as
advertisements displayed in the search results of Google
and Overture, as well as their associated network of
other search properties. Google's AdWords program will
return results in a separate box to the right of its
"natural" search engine listings for a predetermined
cost per click and does not guarantee a specific order
of placement for your listing. Their order is determined
not only by the bid price, but by the click-through rate
of your ad as well.
Overture's program presents its first
several results at the top of the list of natural search
matches on various search properties. They appear in
relatively the same format as the natural results, and
Overture utilizes an "open bidding" methodology to
determine the order of the results based on how much
each "bidder" on the targeted keyword is willing to pay
per click. The highest bidder receives first position,
second highest nets second position and so on. Keywords
bought through Overture's program will be returned in
various search properties that utilize Overture results.
Our Pay-Per-Click Development and Campaign Management
services can help you to spend less to increase
profits.Our Pay-Per-Click Development and Campaign
Management services are geared to help you to spend less
to maintain profit levels, or to increase spending to
increase sales.
Developing a full-fledged pay-per-click campaign can have a
serious impact on your company's bottom
line profits. At the same time, because PPC visitor traffic is
not free, it is essential to boost your return on investment (ROI)
by ensuring that the search terms you pay for are phrases that
would actually be used by people interested in buying your
product, using your services, etc.
We can help to ensure that you are not wasting your
advertising budget on irrelevant or non-targeted terms by
selecting appropriate search terms that will most benefit your
company. If you are currently running a PPC campaign, we may
also be able to lessen your costs while maintaining or
increasing your profits.
We believe that you will find our professional PPC
development and management services an excellent value that will
contribute to your company's increased growth.
