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Blogs were known
as “Weblogs” but as weblog refers to a server’s log file. To avoid
confusion “Weblogs were renamed as “blogs”.
Blogs are defined
as online journals or diaries where Blogger can publish his/her
views about anything he wants to.
Blogs originated as
Personal Blogs and with time evolved as organizational blogs,
corporate blog, business blogs and many more….
Lisa Kennedy has
defined blogs as a means to “Create your own voice on the
Internet “
According to
Webopedia.com, a blog
(short for Weblog) is "a Web page that serves as a
publicly-accessible personal journal for an individual. Typically
updated daily, blogs often reflect the personality of the author".
As the blogs
are constantly evolving and the scope of blogs is rising rapidly we
can say that “Blogs are one single source of information
collected from a number of resources along with Blogger’s personal
view point.
These days there
are various types of blogs available online such as personal blogs,
organizational blogs ,business blogs etc .
Personal blogs are just like personal diary of the Blogger which he uses to
publish mentioning his interests, hobbies, Family, anything.
Organization blogs are generally meant for communication. These are almost
similar to intranet and notice boards where employees of an
organization can put and share necessary information. This is the
one of the best uses of the blogs as blogs are very easy to set up
in comparison to any other share point.
Business Blogs are tremendous promotional tool. Through business blogs one
can promote his/her company, its products, services by writing about
its offerings and can gain extra profits by attracting more
visitors. Business blogs acts as landing pages for a
company’s site.
At the time of
origin blogs were generally simple text blogs but nowadays
variety of audio blogs, photo blogs, video blogs can be seen
online. The type of content published on different blogs also varies
from autobiographies to companies’ profile, from resumes to
recipes, from poetry to news and from film reviews to book reviews.
Blogs are
getting very popular because blogs are easy to create, easy to
maintain and the most important factor is that “blogs have the
capability to reach number of people very rapidly and in addition
to that readers can immediately express their views/opinion by
posting a comment on blog.”
So marketers and
businessmen have started using blogs to achieve regular readership ,
traffic and hence sales . |
