WEBSITE ANALYTICS
Analytics-Customer Driven Results
WebPromotionCentral's Website
Analytics service provides you with the ability to
measure and analyze the results from any of your
marketing efforts that result in a visitor coming to
your website - be it through search engine marketing,
email, banners, direct mail, etc. Metrics regarding the
source of these visitors, and the source of the visitors
who ultimately "convert" (purchase, download, register,
request info., etc.), are provided.
Why you need it?
As a marketer, you realize the need
to understand the results of the investments you make in
order to achieve the goals you've established for your
website - whether those goals are actual online
purchases, or requests for information, downloads of
product demos or white papers, etc. Within search engine
marketing campaigns your "investment" can, and must, be
broken down to an extremely granular level in order to
measure - and more importantly - maximize, your results.
You need to know what each keyword is generating for you
in terms of both traffic and ROI - both from natural
search engine optimization and pay-per- click programs.
Only then can you and your iProspect campaign management
team make the most informed decisions regarding changes
to your targeted keyword list in order to maximize your
ROI.
The WebPromotionCentral Difference?
By utilizing WebPromotionCentral's
Website Analytics service, you very quickly identify
cost per visitor and cost per "conversion" (purchase,
download, registration, etc.) for every keyword on every
engine you target through natural search engine
optimization as well as your pay-per-click programs. You
are also able to calculate cost per visitor and cost per
conversion from any marketing programs you run outside
of your search engine marketing campaign (email
campaigns, banner ads, direct mail, etc.), as long as
those responses are received through your website. As
your WebPromotionCentral search engine marketing
campaign produces results, we provide advice as to which
keywords to drop and which terms to test in their place,
and when to begin phasing out PPC buys and rely on
natural search results.
Contact us for
Professional Search Engine Marketing
and
Customized Corporate Web site Promotion
services
